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46 Articles
Strategy

In praise of the top content marketing strategists

What does it take to be a top content marketing strategist? And where can you find them? While good marketing is all about...

By12 September 2017
How To...Insights

More than words: the art and science of infographics

Infographics are the most effective medium for the mass of information available in the age of Big Data The sheer volume of available...

By11 July 2017
Linkbuilding

Ode to the dead sites of the Labour leadership campaign

Every day thousands of web domains come on to the open market after their owners fail to extend them. This goes by the...

By26 June 2017
Insights

FirstWord’s weekly content marketing roundup: 18 – 23 June

Old is the new… new Even if you think you’re being original, the chances are someone has walked that path before. This guest...

By23 June 2017
Insights

FirstWord’s weekly content marketing roundup: 12 June – 15 June

This week’s content marketing roundup looks at new content marketing models, teams, missed opportunities with corporate reporting – and SEO – but with...

By15 June 2017
Insights

Tell it direct from the horse’s mouth

With trust in mainstream media at an all-time low and the public more receptive than ever to news from “someone like me”, the...

By27 February 2017
Insights

Making claims about competitors: Tiscali vs BT

Companies can defame each other, and it can be content that kicks off an expensive legal case. It is easily done. Libel is simply...

By6 February 2017
Case StudiesStrategy

FT’s top tips for a successful content marketing campaign

Always put the audience first. It’s about their user journey, getting the format right, as well as the best date and time for...

By24 January 2017
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