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46 Articles
Insights

Oiling the wheels of business

Sophy Buckley explains how FirstWord set about transcreating more than 300 articles for a non English-speaking oil and gas company A European multinational...

By10 January 2017
Insights

Five predictions for content marketing in 2017

Two positives about making predictions for next year. Firstly, it’s just the author’s opinion. Secondly, people have a whole 12 months in which...

By12 December 2016
Insights

Create a content marketing newsroom

It is no secret that brands are wising up to the fact that they need to approach content marketing from an editorial perspective....

By16 November 2016
Insights

Audience is fundamental to content strategy

Knowing your audience profile is fundamental to any content marketing strategy. One frequent mistake made by content marketers is the creation of content for the wrong...

By1 November 2016
Insights

The 10-minute content strategy checklist

One key element of Dan Norris’s Content Machine is the 10-minute content strategy. Designed more for start-ups and those entrepreneurs who have –...

By17 October 2016
Insights

Corporate communications is more important than ever

A key requirement for companies is to define and refine their corporate purpose. While a firm’s products and the market may change, the...

By3 October 2016
Insights

Vertical network sector: its potential

“The size of the market is important from my vantage point as a venture investor,” says Tenaya Capital’s Ben Boyer. “What’s the market...

By16 September 2016
Insights

Learning what works with vertical networks

Proformative is an early success story, achieving profitability after three-and-a-half years. When CTO Greg Stout and his partner John Kogan created the vertical...

By9 September 2016
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