How to hit the corporate funny-bone
While newspaper cartoons can mock a subject with glee, the rules are different for corporate material. Get it wrong and you risk being...
FT’s top tips for a successful content marketing campaign
Always put the audience first. It’s about their user journey, getting the format right, as well as the best date and time for...
How FT² squared the circle of content marketing and editorial integrity
The Financial Times offers the opportunity for organisations to pay for content to appear on its website alongside its own editorial. Lexi Jarman...
Fluent in the art of communication
In the highly competitive international world of business, grammatically correct copy just doesn’t cut it. What you need is Anglo Saxon business journalism,...
Why sub-editors rule in content
Acquire a reputation for inaccuracy and you risk damaging your brand for good, writes Sophy Buckley. The fact is that great content relies...
Temenos: more content with content
With more web views than ever before, more by-lines in trade titles and extracts in the national press, Ben Robinson is convinced of...
Here’s the truth: companies can’t lie like politicians can because it will hurt business
The constant flow of ‘alternative facts’ might be sustaining the Trump White House, but it raises fundamental questions for companies about the value...
BySophy Buckley27 February 2017