Why cartoons are poised to be the next big thing in content
It’s time more companies realised that cartoons are a great way to build their brands, draw in audiences and stand out from the...
How CNH Industrial is rewriting the sustainability rules
Most large companies work very hard at sustainability, but are producing only dense reports on the subject looked at by a tiny number...
How to hit the corporate funny-bone
While newspaper cartoons can mock a subject with glee, the rules are different for corporate material. Get it wrong and you risk being...
Here’s the truth: companies can’t lie like politicians can because it will hurt business
The constant flow of ‘alternative facts’ might be sustaining the Trump White House, but it raises fundamental questions for companies about the value...
FT’s top tips for a successful content marketing campaign
Always put the audience first. It’s about their user journey, getting the format right, as well as the best date and time for...
How FT² squared the circle of content marketing and editorial integrity
The Financial Times offers the opportunity for organisations to pay for content to appear on its website alongside its own editorial. Lexi Jarman...
Thought leadership: how to create it with content marketing
Expert knowledge and experience are in essence the definition of thought leadership – as is the ability to communicate well. Sadly these three...
BySophy Buckley21 April 2017