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Is Martin G spoof video brilliant content marketing?
In its simplest form content marketing should be about producing a message that will be read, viewed and consumed. But with so much...
Welcome to London, Contently, at least you avoided pork scratchings
A key challenge for companies entering a new market is to offer something the existing shops have missed. Maybe that was what Contently...
Sponsored shares and employees help Microsoft to content marketing no.1
Microsoft has taken a fair share of stick over the last few years for its inability to move with the times. Recent issues include...
Marketing or Journalism: JWT launches content marketing agency
It was all so simple for brands in the glory years of advertising. Back then, talking bears advertised lager on TV and cigarette...
Mixed blessings: can Facebook Instant and content marketing work together?
Perhaps one of the biggest changes to define content marketing in recent times has been the mindshift among brands that they too can...
Why content marketing is making PR pointless
The central theme of Trust Me, PR is Dead, a book by former Edelman CEO Robert Phillips, seems to have caused a bit...
UK election 2015: content marketing on UK political party websites
TV party political broadcasts have always struggled with the adverts when vying for viewer attention. On the surface, content marketing on UK political...
Gannett’s creates content own goal with spoof video
An often overlooked target audience for content marketing is internal – your employees need to be told a good and honest narrative in...
ByAdrian Michaels30 April 2015