Strategy

99 Articles
Strategy

Ultimate top 100 content marketing statistics for 2018

Here is our list of the top 100 content marketing statistics to think about when planning your campaigns for 2018. We cover inbound...

Strategy

In praise of the top content marketing strategists

What does it take to be a top content marketing strategist? And where can you find them? While good marketing is all about...

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Ethics: use content marketing to talk the talk and walk the walk

Ethics are hot right now so there couldn’t be a better time to think about how your company communicates its values Ethics and...

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11 easy tips on how to write a killer introduction

You’ve researched your article. You have an amazing headline, great facts, images, and hookable subheads. All you have to do now is write...

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Benefits of content marketing: SEO, PPC, social and more

So, what are the benefits of content marketing? The question brings to mind Monty Python’s Life of Brian, when John Cleese’s Reg asks...

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Thought leadership: how to create it with content marketing

Expert knowledge and experience are in essence the definition of thought leadership – as is the ability to communicate well. Sadly these three...

Strategy

So, what is Famebit?

What is FameBit? Well for a start it has just been acquired by Google for an undisclosed sum. In essence it brings YouTube...

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How to hit the corporate funny-bone

While newspaper cartoons can mock a subject with glee, the rules are different for corporate material. Get it wrong and you risk being...