AI and content
Why keeping humans in the loop in the AI age is essential for brands
Joe Jenkins explains how taking a course at MIT course in AI confirmed that humans are still essential for authentic communications
The biggest AI fails of 2025
ChatGPT’s cultural impact is ongoing, so little wonder that the technology dominates end-of-year round-ups – this one included
How do you showcase genuine expertise in an age of AI?
Media transparency organisation NewsGuard says it has identified more than 770 websites that “operate with little to no human oversight and publish articles...
The A to Z of artificial intelligence
Artificial intelligence (AI) is transforming the world of work and content production is no exception, but the jargon can be mystifying. Here’s our...
AI hallucinations: why generative AI invents facts and how to manage it
AI hallucinations are answers that sound confident but are wrong: an invented quote, a statistic or a source that doesn’t exist. They happen...
Journalism vs The Machine: the journalists win
Artificial intelligence isn’t intelligent, and artificial is an understatement. Adrian Michaels says it’s time for journalists to go on the attack instead of...
