ChatGPT
AI and content
Journalism vs The Machine: the journalists win
Artificial intelligence isn’t intelligent, and artificial is an understatement. Adrian Michaels says it’s time for journalists to go on the attack instead of...
AI and content
AI will transform aspects of content creation, but human expertise remains essential
Generative AI tools such as ChatGPT are set to revolutionise some content tasks, but the guidance and direction of human experts will still...
