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How To...Insights

Long form writing – the long and the short of it

Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form....

Case StudiesIndustry

Unlocking the magic of batteries at Saft

At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma...

Strategy

Diageo on client content and Facebook ref fall – Content24

Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24...

Insights

Costa brings out Buzzfeed video

Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24...

Strategy

American Express social and content strategy – Content24

Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24...

Distribution

L’Oréal and GE content marketing – Content24

Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24...

Distribution

Facebook content marketing program – Content24

Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24...

Insights

Intel and GE content marketing

Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24...