Social media
Case StudiesTechnology
Inside RELX’s award-winning content strategy
Paul Abrahams is in a nice place. The award-winning former Financial Times bureau chief is chief communications officer at the FTSE 100 business-to-business...
Insights
Top 50 content marketing statistics for 2024 success
Content marketing remains a great way to educate and inform audiences, but the rise of generative artificial intelligence (AI) services such as ChatGPT...
Strategy
A social media strategy is vital to effective content marketing
Actively promoting content is a critical component of any successful content marketing strategy and social media was the top platform for distribution in...
Insights
Businesses wake up to the immense potential of TikTok
Companies are increasingly cottoning on to the fact that the video-sharing app, once seen as the preserve of the young, is increasingly a...
