Finance
A selection of our case studies from across the financial realm covering everything from banking, asset management and investing to digital services.
How content helped build success and industry recognition for fintech start-up NetGuardians
NetGuardians uses a varied and informative content programme to boost its search rankings and start and nurture conversations with banks about its AI...
How Intesa Sanpaolo is using content to strengthen its global profile
Italy’s biggest bank has ambitious plans to transform the future of banking and is using top-class English journalism to tell its story to...
How journalists are helping turn companies including Fidelity International into publishers
Companies are increasingly hiring former journalists to work in-house to help get them closer to their target audiences. Sophy Buckley looks at why...
Schroders: using content to explain the emotional side of investment
FirstWord worked with Schroders on a successful content marketing campaign that uses animation, short films and a quiz to help people understand which...
Content marketing: efficient and effective for NetGuardians
A year ago, Swiss fintech NetGuardians signed up with FirstWord for a programme of content marketing to help raise brand awareness and build...
Temenos: more content with content
With more web views than ever before, more by-lines in trade titles and extracts in the national press, Ben Robinson is convinced of...
How Temenos distributes its content
Temenos doesn’t just rely on search engines and a monthly newsletter to drive people to its website and therefore its content. In fact...
