Journalism
Insights
When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline
Even the phrase “content marketing” still annoys me a little, if I’m honest. It sounds like the opposite of impartial journalism, or marketing...
DistributionStrategy
What do we actually do? Our approach to content marketing explained
Companies need distinctive, high-quality content that rises over the noise to build audiences and interest – and FirstWord is perfectly placed to help...
Campaign op-ed: A home for hacks
New by me in Campaign: journalists are still being culled from newsrooms, even in purely digital places such as BuzzFeed and Huffington Post,...
ByAdrian Michaels22 March 2019