Orbium’s turbo-charged content programme wins Accenture approval
In little more than a year, implementation specialist and IT consultancy Orbium has built a successful content programme that not only won over...
The Financial Times and Wall Street Journal on how to create a successful native content campaign
Some brands have seen native content campaigns achieve extraordinary results. Sophy Buckley looks at how to mimic their success Grabbing attention for your...
Why companies are proud to think out loud
Thought leadership is a vital part of the marketing mix for any organisation, big or small. Sophy Buckley looks at how to make...
How Mishcon de Reya jazzed up its marketing
A paid-for radio show is part of a bold, sophisticated and diverse content marketing programme by the London-based law firm, writes Sophy Buckley...
How journalists are helping turn companies including Fidelity International into publishers
Companies are increasingly hiring former journalists to work in-house to help get them closer to their target audiences. Sophy Buckley looks at why...
Schroders: using content to explain the emotional side of investment
FirstWord worked with Schroders on a successful content marketing campaign that uses animation, short films and a quiz to help people understand which...
How to make great video content
Shorter attention spans, the ubiquity of screens and our growing tendency to consume content on the go mean companies should include video in...
Content marketing: efficient and effective for NetGuardians
A year ago, Swiss fintech NetGuardians signed up with FirstWord for a programme of content marketing to help raise brand awareness and build...
How to write a column
As part of your content strategy, a good column will gain loyal readers and give a real boost to your brand. But good...
