Case Studies

We help our clients make content count by transforming how they reach and talk to their desired audiences, enabling them to tell complex stories beautifully across sectors including financial and professional services, technology and manufacturing.

32 Articles
Case StudiesIndustry

How CNH Industrial is rewriting the sustainability rules

Most large companies work very hard at sustainability, but are producing only dense reports on the subject looked at by a tiny number...

Case StudiesIndustry

Saft: ‘We’re all responsible for content’

Storytelling can help to reinvent the culture within an organisation as well as the face it presents to the outside world. Unlocking the...

Case StudiesIndustry

Unlocking the magic of batteries at Saft

At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma...

Case StudiesStrategy

FT’s top tips for a successful content marketing campaign

Always put the audience first. It’s about their user journey, getting the format right, as well as the best date and time for...

Case StudiesDistribution

How FT² squared the circle of content marketing and editorial integrity

The Financial Times offers the opportunity for organisations to pay for content to appear on its website alongside its own editorial. Lexi Jarman...

Case StudiesIndustry

Pirelli’s brand newsroom: where storytelling is at the heart of marketing

“The one who tells the stories rules the world.” It’s a proverb attributed to Native Americans and it’s also the new mantra of...

Case StudiesFinance

Temenos: more content with content

With more web views than ever before, more by-lines in trade titles and extracts in the national press, Ben Robinson is convinced of...

Case StudiesFinance

How Temenos distributes its content

Temenos doesn’t just rely on search engines and a monthly newsletter to drive people to its website and therefore its content. In fact...