content marketing
How to ‘optimise for AI’ when nobody is sure what that means
The content challenge has shifted from the ability to be found by a search engine to being visible to AI
Press releases: are they dead, dying – or holding on?
In the battle for attention, corporate communications teams are increasingly turning to creating their own content as a more cost-effective way to build...
When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline
Even the phrase “content marketing” still annoys me a little, if I’m honest. It sounds like the opposite of impartial journalism, or marketing...
Top 50 content marketing statistics for 2024 success
Content marketing remains a great way to educate and inform audiences, but the rise of generative artificial intelligence (AI) services such as ChatGPT...
AI prompts: six tips for better results from generative AI
AI tools such as ChatGPT are immensely powerful, but it can be hard to get the best from them. A few simple tips...
Reitigh: the fintech start-up counting on content to make the complex simple
The software company knew the right content would help explain exactly what it does to its target audience, but as a small outfit...
Finding the stories: unlocking thought leadership through great interviews
Solid preparation, curiosity and asking the silly question hold the key to fruitful conversations that result in great corporate content Business leaders make...
AI will transform aspects of content creation, but human expertise remains essential
Generative AI tools such as ChatGPT are set to revolutionise some content tasks, but the guidance and direction of human experts will still...
