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Why keeping humans in the loop in the AI age is essential for brands
Joe Jenkins explains how taking a course at MIT course in AI confirmed that humans are still essential for authentic communications
How to ‘optimise for AI’ when nobody is sure what that means
The content challenge has shifted from the ability to be found by a search engine to being visible to AI
How to grab the world’s attention, one opinion piece at a time
An unknown non-profit quickly put itself on the map by sparking a global conversation on climate adaptation
Inside RELX’s award-winning content strategy
Paul Abrahams is in a nice place. The award-winning former Financial Times bureau chief is chief communications officer at the FTSE 100 business-to-business...
Top 50 content marketing statistics for 2024 success
Content marketing remains a great way to educate and inform audiences, but the rise of generative artificial intelligence (AI) services such as ChatGPT...
AI prompts: six tips for better results from generative AI
AI tools such as ChatGPT are immensely powerful, but it can be hard to get the best from them. A few simple tips...
AI will transform aspects of content creation, but human expertise remains essential
Generative AI tools such as ChatGPT are set to revolutionise some content tasks, but the guidance and direction of human experts will still...
Covid and the new importance of self-publishing
Covid has accelerated many trends already underway, from the decline of high-street shopping to the rise of flexible working. In our area, the...
