Case Studies
We help our clients make content count by transforming how they reach and talk to their desired audiences, enabling them to tell complex stories beautifully across sectors including financial and professional services, technology and manufacturing.
FirstWord’s greatest hits of 2018: novel content that made clients happy
We’ve helped companies say what they have to say in an accessible and interesting way – whether talking about technically complex subjects or...
The A to Z of content
Success in content marketing means knowing what content your audience wants to consume, where and when they want it served up, and how...
How Mishcon de Reya jazzed up its marketing
A paid-for radio show is part of a bold, sophisticated and diverse content marketing programme by the London-based law firm, writes Sophy Buckley...
Proud to be a Great British Business
FirstWord is one of just six companies celebrated in a new campaign run by the Daily Telegraph It’s just over four years since...
How journalists are helping turn companies including Fidelity International into publishers
Companies are increasingly hiring former journalists to work in-house to help get them closer to their target audiences. Sophy Buckley looks at why...
Schroders: using content to explain the emotional side of investment
FirstWord worked with Schroders on a successful content marketing campaign that uses animation, short films and a quiz to help people understand which...
Content marketing: efficient and effective for NetGuardians
A year ago, Swiss fintech NetGuardians signed up with FirstWord for a programme of content marketing to help raise brand awareness and build...
Pirelli’s ‘integrated’ digital content model fuels huge traffic and engagement online
Success in building a lifestyle brand beyond tyres enhances pitch for higher IPO valuation Pirelli’s online audience has increased by several million in...
