Strategy
What do we actually do? Our approach to content marketing explained
Companies need distinctive, high-quality content that rises over the noise to build audiences and interest – and FirstWord is perfectly placed to help...
The rise of brands with purpose: using content to communicate your values
With research showing that almost two-thirds of customers wants brands to take a stand, big names including Gillette and Nike are using content...
How to create a content strategy that works
A serious content strategy starts with your company’s product marketing goals and uses them as the basis for engaging work that delivers the...
How AI will help – not replace – content marketers
Writing and publishing are not beyond the capabilities of AI, but the robots aren’t taking over just yet, writes Shane Richmond Artificial intelligence...
GDPR is a huge opportunity for content marketing
Strict new EU laws governing personal data are about to disrupt traditional marketing’s targeted advertising. Content marketing will be crucial to reach an...
Content marketing vs advertising: which is best?
Brand advertising – TV, press and poster ads – have traditionally accounted for the bulk of marketing spend. At the top end, the...
Predictions that will shape your content marketing in 2018
The web is swollen with 2017 round-ups and predictions for 2018; it can only be December. So, in an effort to be twice as...
Campaign op-ed: A home for hacks
New by me in Campaign: journalists are still being culled from newsrooms, even in purely digital places such as BuzzFeed and Huffington Post,...
ByAdrian Michaels22 March 2019